Search Results for: influencers

Crafting engaging content through brand communications will remain top of mind for marketers this year.

Tips for creating mid-funnel marketing content that drives conversions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.