Trendwatch
Ecommerce claims growing share of Black Friday sales
Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]
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Tech & AI
Which affiliates drive the most value?
Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]
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