Trendwatch
Lifetime value is key for beverage marketing, Bero VP says
Premium nonalcohol beer brand Bero, which is co-founded by spiderman actor Tom Holland, is using a paid membership model to help drive repeat purchases. Bero is untapping a niche for itself: premium nonalcoholic beer. The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]