advertising
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Branding/Marketing
Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.
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Technology
NewFront Presentations Tout Interactive TV Advertising
One big theme of the 2025 NewFronts: consumers are being encouraged to interact with ads through QR codes and gamified experiences.
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Conversations
On Discover’s Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo
We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.
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Video Marketing
6 Principles for Engaging Video and CTV Audiences With Creative Campaigns
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Data & Analytics
A Programmatic Approach to B2B Advertising in 5 Steps
A five-step approach to strategically master programmatic advertising for B2B audiences.
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Video Marketing
Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot
We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.
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Video Marketing
What to Expect From 2024’s Crop of Super Bowl Ads
As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.
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Demand Gen
How Three Brands are Using OOH to Amplify Gamification Strategies
While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.
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Agencies
Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends
Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.
