Diversity + Sustainability
How To Tackle Successful DEI PR Amidst Political Pushback
In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.
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Branding/Marketing
Three Ways to Connect Authentically With Underserved Communities
As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.
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Crisis Management
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
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Corporate Social Responsibility
2025 PR Predictions: Internal Communications
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to internal communications.
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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Corporate Social Responsibility
From Greenwashing to Transparency: Disrupting ESG with Anti-PR
The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.
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B-to-C Events
‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in […]
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Corporate Social Responsibility
[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements
Should PR firms also offer their own endorsements? How does that impact mission and clientele?
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Digital & Technology
Revving Up DEI Through Email Signatures
A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
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Branding/Marketing
The Perpetual Value of Purpose Over Politics
While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That’s why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
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B-to-C Events
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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