Agencies Archives - Chief Marketer

Agency Elite 2025: The Top PR, Marketing and Communications Firms

PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

Chief Marketer Announces 2024 Campaigns on the Year Honorees

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.

AI

Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

Branding/Marketing

Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

Technology

5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

AI

Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

Branding/Marketing

Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson launched the “Touch Down in Ireland” campaign with a stunt at the NFL HQ in NYC, coupled with tailgating activations happening next month.

AI

Using AI-Driven Data Platforms While Remaining Ethical

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.

Branding/Marketing

PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’

We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.

Branding/Marketing

e.l.f. Chief Brand Officer on Building the Beauty Shop Into a Consumer Destination

e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand.