Digital Archives - Chief Marketer

Western Union Launches a Media Network to Leverage Its First-Party Data

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

Data Driven ROI

VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.

Branding/Marketing

Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

AI

Five Ways GenAI Can Assist Digital Marketing and Communications

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.