Digital

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  AI

  Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

  Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

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  Branding/Marketing

  Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

  Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

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  AI

  Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies

  The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

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  AI

  Using AI-Driven Data Platforms While Remaining Ethical

  New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.

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  Branding/Marketing

  e.l.f. Chief Brand Officer on Building the Beauty Shop Into a Consumer Destination

  e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand.

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  AI

  Why Podcast Ads Are Underleveraged—and How Brands Can Benefit

  Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium.

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  Branding/Marketing

  Aligning Your Marketing Budget Mix to Your Organization’s Priorities

  A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.

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  Social

  Building Brands on a Budget: Strategies for Success With Less

  Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

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  AI

  4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights

  AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

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  Conversations

  Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

  We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.