Q&As

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more.

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration.

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.