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Marketers

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

From AdExchanger

The Big Story

The Ad Agency Washing Machine

From AdExchanger
Online Advertising

The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data

From AdExchanger

Data-Driven Thinking

Antitrust Enforcement Works, But It Needs To Happen More Proactively

From AdExchanger
Data-Driven Thinking

New US State Children’s Privacy Laws Continue To Reshape Digital Marketing

From AdExchanger

Upcoming

Trending in Ad Tech
CTV Roundup

IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?

From AdExchanger

Online Advertising

The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible

From AdExchanger

Data-Driven Thinking

Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?

From AdExchanger

Marketers

Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

From AdExchanger

From the Editors

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Online Advertising

The Trade Desk Adds Instacart And Ocado As First SKU-Level Retail Data Sellers For Self-Serve Advertisers

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]

From AdExchanger

Marketers

User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media

From AdExchanger

Marketers

The Rise Of AI Shopping Assistants Will Influence Advertising Strategies

From AdExchanger

The Big Story

What Does It Mean To Be All In On AI?

From AdExchanger

Marketers

How This Airline Added Self-Serve Advertising To Its Flight Plan

From AdExchanger

Data-Driven Thinking

Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up

From AdExchanger

Data-Driven Thinking

Marketing To Machines: A New Performance Strategy In The Age Of AI Agents

From AdExchanger
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Executive Perspectives for Modern Marketers

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

Wednesday, June 25, 2025

The Ultimate Consent Strategy to Maximize Customer Opt-ins in 2025

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