CTV Roundup
Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went
The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN.
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Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media
The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]
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