Social

LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership

Branding/Marketing

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Marketers on Fire

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Trending Now

Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

Acquisition

Marketing Tips for Small Businesses: Strategies to Win This Holiday Season

Conversations

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

Branding/Marketing

Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

From theChief MarketerNetwork

Read more in:

Ad Tech

Data-Driven Thinking

The Race To The Bottom Is Over. Advertisers Care About Quality Again

From
Marketers

Meta Might Be Right About AI Ad Spend

From

PR/Comms

Social Media & SEO

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

From
Influencer Marketing

The 2024 Election and the Changing Definition of ‘The Media’

From

Experiential

B-to-B Events

Special Report: Event Measurement in the AI Age

From
B-to-C Events

The Brief: COLAsseums and StreamHouses

From

Sports Business

Cynopsis: Sports

Cynopsis Sports 10/29/24: Diamond strikes a deal with FanDuel

From
Cynopsis: Esports

Cynopsis Esports 10/24/24: Metaphor: ReFantazio is a winner; Advertisers finding success in gaming

From

Shopper/Retail

Trendwatch

Etsy launches ‘Where’s Waldo?’ holiday ad campaign 

From
Most Read

Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P 

From

Ad Ops

Behind the News

The FTC Casts Shade on Data Clean Room Privacy Promises

From
AI

AI Transforms Ad Marketing with Unmatched Creativity and Impact

From

Linear/Connected TV

Cynsiders

Weigel Networks Get in the Holiday Spirit

From
Cynsiders

Moving $$ from Linear to Digital: What Now?

From

Lead Gen

Latest

CMS Cracks Down on Medicare TPMOs

From
Latest

The FCC Strikes Back Against AI Voice Channels

From

Cable TV Ops

Programming

Paramount Still Fine Without Nielsen, Larger Bundles

From
Programming

AMC Networks Happy to Stay Small, At Least for Now

From

Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

From

A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

Data-Driven Dominance: Mastering Marketing With Precision Data

Winners

PR Platinum Award Finalists Named

From

Upcoming

Cablefax Most Powerful Women

CTV Connect

Register Now
From
View Full Calendar