From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
The Six Dimensions of Data Quality
4 Practical Questions to Ask About AI’s Marketing Applications
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
How to Evaluate GenAI Tools: Considerations for Marketers
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
The Business Value of Consent and Preferences
Why Martech Investments Aren’t Optimized: Infographic
Brands on Fire: United Soccer League CMO on Community-First Storytelling
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
