B2B Creative

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  Digital

  Four Ways B2B Marketers Can Deliver a Positive User Experience

  The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

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  Direct Marketing | Print

  The Battle Against Boring in B2B Creative

  B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

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  Agencies

  Finding the Right Tone for Your B2B Brand Voice

  B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.