Data + Privacy

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games.  For those who have been championing in-game advertising for years, […]

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance.  On one side, the value argument for curation highlights its ability to refine audience targeting, increase efficiency and reduce waste, creating more meaningful connections between brands and consumers.  Meanwhile, the ad network argument emphasizes the role […]

Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential.  Brands are laser-focused on capturing their attention because […]

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint.  As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]

The old saying “may you live in interesting times” has never felt more true.  Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect.  When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […]

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value.  The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […]