Tech Stack

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point.   The show, which took place March 25-27, attracted […]

Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September.

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.

After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.

We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.

Five ways to better understand your marketing performance.