eSports Marketing Archives

Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.

How State Farm Engages Younger Audiences Through Gaming

To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.

Acquisition

Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

Social

NFL Draft Partners With FaZe Clan on First Esports Clothing Collab

The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

Acquisition

Jones Soda Pivots to Esports Marketing During COVID-19 Fallout

Esports and gaming tournaments are continuing online. Here’s how one brand pivoted to esports marketing.

Demand Gen

Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Video Marketing

Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

Acquisition

NFL and Susan G. Komen Use Fortnite to Reach Online Gamers

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Acquisition

Codes on Cans Drive Pringles New Esports Deal

In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin.

Acquisition

Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.