Digital + Social

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.

The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.

You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.

While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties (particularly on social media), there are plenty of strategies brands operating in provocative categories can implement to see success. Here are three tips.

Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.