Trends

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Former Netflix CMO Bozoma Saint John discusses how marketers need to understand culture and infuse their authentic selves into their work. Bozoma Saint John is unapologetically herself. No matter if that’s in the C-suite or the cast of The Real Housewives of Beverly Hills.   Saint John’s executive tenure includes chief marketing officer at Netflix, chief […]

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]

For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]

Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries. Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean budget of 7.7% of a company’s revenue in 2025. […]

There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to package their inventory into curated deals. Classify is […]

E.l.f. takes a casual tone to its Instagram announcement of its tariff-driven price increases, which start Aug. 1.   Cosmetic brand E.l.f. announced on its Instagram channel that it is raising its prices by $1 on all of its products starting Aug. 1 due to tariffs.   The brand made the announcement using a casual […]

A new study finds that shoppers report making fewer purchases recently, or have switched brands because of higher prices. While shoppers may be struggling to keep up with the on-and-off again tariff headlines, they are noticing the result: higher prices.   According to a survey of 1,000 U.S. adults in April conducted by ecommerce platform Vtex […]