Public Relations Archives - Chief Marketer

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

Demand Gen

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.

Video Marketing

How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment

How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.

Digital

VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

Agencies

The 2024 Agency Elite Top 100 From PRNEWS

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

Technology

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

How marketing and PR can work together on integrated, AI-driven strategies.

Acquisition

Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

Demand Gen

Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy

Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Acquisition

5 Ways to Make Your PR More Effective

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

Acquisition

Public Relations vs SEO: Which is Better for Online Reputation Management?

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.