B2B
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Demand Gen
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
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Acquisition
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
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Acquisition
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How B2B marketers are generating leads with the highest ROI.
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Acquisition
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
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Digital
Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
MarTech
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense? -
Profiles & Campaigns
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
