Behind the News
IP Address Targeting: Privacy Myth or Marketing Must?
Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025
Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025.
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