Sponsored by: GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler's snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand promise targeting teens and…
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
Strategies to drive sales and marketing alignment in your organization.
CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief…
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)…
CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines,…
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.