If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 20, 2016 5 Key Marketing Trends for 2017 Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry. More…   SPONSORED BY: Powering Past Friction to…

Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 15, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More……

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 14, 2016 4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings) Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding. More… SPONSORED BY: Connecting marketers + agencies to…

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.