Influencers
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
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Demand Gen
Five Tips for Getting More ROI From Influencers
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.
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Agencies
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.
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Acquisition
Four Key Steps to Successful Influencer Marketing
Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
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Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Acquisition
Tips to Get the Most from Working with Gaming Influencers
The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers. -
Acquisition
Move Over Celebs, Consumers Prefer Micro-Influencers
Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey. -
Acquisition
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Acquisition
4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.
