Cynsiders
“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]
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Cynsiders
MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent Létang, EVP Global Market Intelligence and author of the report, for his thoughts. This is MAGNA’s fifth revision upward since its initial projection of 7.3% in June 2023. What […]
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