Cynsiders
From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy
By Francesca Bacardi, KARGO After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between celebrity and CEO. Their collective reach is on track to eclipse linear […]
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Cynsiders
How BIG3 Basketball is Flipping the Script
As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners. What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans […]
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