Influencer marketing strategy

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  Agencies

  What Brand Marketers Should Teach Influencers About FTC Compliance

  The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.

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  Acquisition

  Four Key Steps to Successful Influencer Marketing

  Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.