Resources
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A Guide to Operationalizing First-Party Data in Marketing
Why You Need to Operationalize Your Data Now
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Building a Performance Marketing Engine Amid Media Fragmentation
Considerations for Optimizing Customer Engagement, Technology, Teams & Talent
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A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie
Separating addressable advertising fact from fiction
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PR Platinum Award Finalists Named
The world’s largest recognition program for PR has named names—the best campaigns of the year and people of the year will be announced live Oct. 8 in NYC.
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Digital Publishers Reveal Key Growth Strategies
The on-again/off-again deprecation of cookies, concerns over MFA sites making programmatic advertising risky, and the rise of generative AI search decimating referral traffic.
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Due Oct. 18: Who is Your Top Woman in Marketing?
Nominate your brand marketers, agencies, publishers, suppliers—across both b2b and b2c marketing.
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Event Ops: Agency Ops Leaders
Nine takeaways from our summer editorial roundtable with ops leaders from 13 top experiential agencies
From
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A Guide to Operationalizing First-Party Data in Marketing
Why You Need to Operationalize Your Data Now
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Clean Room Guide: 12 Essential Strategies for Marketers
Unlock consumer insights hidden in silos
