All campaigns entered will be required to submit the following:
A synopsis describing campaign content including all of the following areas:
Objectives
What was the goal of the campaign?
Research
What metrics set the stage for the work your campaign sought out to do?
Strategy
What was the plan?
Execution
What actions did your campaign take or how was your campaign implemented?
Evaluation of Success
How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting materials: Supporting Materials can include anything that best represents the success of your work. Examples include:
- Websites
- ROI Stats
- Media Coverage
- Press Materials
- Testimonials
- Research Documents
- Videos
- Photos
Nominees for Individual Awards will be required to submit the following:
Justification
Outline the reason why the nominee or team should be named a finalist.
Role in Organization
Please provide some details of the nominee’s role in the organization. Please include who the nominee reports to.
Summary of Achievements
Please explain how this person has raised the bar on creativity, strategy and execution for his or her organization, or how this person has gone above and beyond expectations.
Supporting materials: Supporting Materials can include anything that best represents the success of your work. Examples include:
- Websites
- ROI Stats
- Media Coverage
- Press Materials
- Testimonials
- Research Documents
- Videos
- Photos
