Gaming Archives - Chief Marketer

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Profiles & Campaigns

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

Demand Gen

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

Demand Gen

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

Digital

How State Farm Engages Younger Audiences Through Gaming

To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.

Digital

Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Engagement

Esports and Gaming Partnership Roundup: Ralph Lauren, Chipotle and More

Following are a collection of companies that have recently partnered with esports and gaming organizations.

Digital

Marketers on Fire: Twitch CMO Doug Scott

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

Demand Gen

Lexus Unveils a Concept Car Designed by the Twitch Community

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

Demand Gen

Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events

To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.