Acquisition
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Brands on Fire
Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion
We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.
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Acquisition
Marketing Tips for Small Businesses: Strategies to Win This Holiday Season
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.
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Conversations
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.
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Email
[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.
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Acquisition
Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market
Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Acquisition
The Retail Marketing Partnership: How Brands and Retailers Can Work Together
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
