General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
People Attend Events–But They Join Communities
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
How B2B Marketers Can Leverage Customer Data Platforms
Five Technology Predictions for 2022
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
2022 Market Like a Mother Honorees Revealed
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
