Seven Brands Present Insights on Contingency Planning in Event Marketing
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Marketers on Fire: Labcorp CMO Amy Summy
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
People Attend Events–But They Join Communities
Event Marketer Unveils the 2022 B2B Marketing Dream Team
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How B2B Marketers Can Leverage Customer Data Platforms
Five Technology Predictions for 2022
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
2022 Market Like a Mother Honorees Revealed
Top Women in Marketing Winners Announced
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
