Loyalty Marketing

How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth  

Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

Marketers on Fire

Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

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Data & Analytics

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

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CTV Roundup

Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

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Buying Ads In The Rabbit Hole

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Digital & Technology

Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief

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Crisis Management

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary

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Experiential

B-to-C Events

The Brief: Floating Pigeons and Tea Breaks

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Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’

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Sports Business

Cynopsis: Sports

Cynopsis Sports 6/24/25: BIG3 teams with IHeart Media; Pluto TV and All Women’s Sports Network inked a global content partnership

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Cynopsis Sports 5/27/25: NFL Commissioner Roger Goodell on stage at Netflix’s upfront presentation to discuss the streamer’s exclusive Christmas Day games.

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Shopper/Retail

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High prices, economic concerns flatten back-to-school spending 

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Quip taps QR codes to build omnichannel marketing program  

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AI

Don’t Wait for the DOJ—Fix the Ad Stack Now

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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI

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Linear/Connected TV

Cynsiders

From Script to Screen With Tomorrow Studios

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How Brand Leaders Are Helping Shape the Future of Marketing, AI, and DOOH

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Lead Gen

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CMS Cracks Down on Medicare TPMOs

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The FCC Strikes Back Against AI Voice Channels

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Programming

Cozy Connection: Get to Know Hallmark’s New President

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Paramount’s Reason for Settling Trump Lawsuit

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Resources

EventTrack 2025: Experiential Marketing Forecast & Benchmark Study

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A Guide to Operationalizing First-Party Data in Marketing

A Conversation with TransUnion’s Gareth Davies on the Future of Marketing–With or Without the Cookie

Winners

PR Platinum Award Finalists Named

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PRNEWS People of the Year Awards

CELEBRATING THE MOST INFLUENTIAL PEOPLE IN PR

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Chief Marketer Agencies of the Year

SPOTLIGHTING THE MOST INNOVATIVE MARKETING AGENCIES OF THE YEAR

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PRNEWS Thought Leadership Masterclass 2025

Position with Purpose: Master the Art of Thought Leadership

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