Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
Marketers on Fire in 2022
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
People Attend Events–But They Join Communities
Marketers on Fire: Labcorp CMO Amy Summy
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How B2B Marketers Can Leverage Customer Data Platforms
Five Technology Predictions for 2022
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
2022 Market Like a Mother Honorees Revealed
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
