Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
Trust: A Marketer’s Competitive Advantage – The Value of Consent and Preference Management
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
2023 Market Like a Mother Honorees Revealed
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event
Event Marketer Releases 2022 IT List Event Agency Roundup
A Roadmap for Amazon Marketing Investment
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
