Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
2023 PRO Awards: Call for Entries
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer's latest Pulse Survey.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
2023 Market Like a Mother Honorees Revealed
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
