Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
People Attend Events–But They Join Communities
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
How B2B Marketers Can Leverage Customer Data Platforms
Five Technology Predictions for 2022
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
2022 Market Like a Mother Honorees Revealed
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
Why Martech Investments Aren’t Optimized: Infographic
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Click here to to view the full list of the 2022 winners!
