Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Four Tips for Delivering a Seamless Customer Experience for Online Shoppers
French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard
Luxury Marketing Update: How the Richest People Across the Globe Compare by Location
Producing Live Events Post-COVID: Nine Resources for Event Marketers
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
How B2B Businesses Can Benefit From Three LinkedIn Features
Brands on Fire: Cisco
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce Customer Data Platform Set to Launch in October
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
How Brands Can Evaluate the Next Big Thing in Social Media
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Agencies Can Help Brands Weather Crises
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Chief Marketer Announces the 2021 CM200
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
Why Martech Investments Aren’t Optimized: Infographic
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
