Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces
2020 PRO AWARDS Winners Announced at Virtual Celebration
The Essential Rebranding Guide
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.
Five Ways to Engage Ecommerce Customers
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
How to Use Social Media Monitoring to Drive Business Results
Ad Buyers Discuss TikTok’s Future and Potential Sale
Your Media Mix During Chaotic Times—What Now?
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
The Definitive Guide to Template Management
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
2019 Data Benchmark Study: Historic Survey of 650 Marketers
Why Martech Investments Aren’t Optimized: Infographic
