Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
Event Marketer Releases 2022 IT List Event Agency Roundup
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
People Attend Events–But They Join Communities
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
2022 Market Like a Mother Honorees Revealed
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
