Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
How Walmart Engaged Associates During Its Virtual Holiday Meeting
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
How B2B Marketers Can Use CTV and OTT to Connect With Customers
How ‘Prepared’ CMOs Seized 2020
How Cloud Computing Brand Nutanix Created Virtual Engagement
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce Customer Data Platform Set to Launch in October
Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era
Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report
Shopify Partners With TikTok, Gains Ecommerce Access to Users of Social Platform
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
Your Media Mix During Chaotic Times—What Now?
Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
October’s B2B and Martech Top 10
Why Martech Investments Aren’t Optimized: Infographic
How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience
Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
SAP Customer Data Platform to Launch Globally in November
