Search Results for: influencers

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.

Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.