Search Results for: data
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Data & Analytics
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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Acquisition
Transparency and Safety: Eight Ways to Protect Your Brand From the Noise
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
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Acquisition
NFL and Susan G. Komen Use Fortnite to Reach Online Gamers
The NFL and Susan G. Komen capitalize on Fortnite’s popularity to reach online gaming audiences.
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Data Driven ROI
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
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Acquisition
Four Key Steps to Successful Influencer Marketing
Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
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Acquisition
Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
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Acquisition
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
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Cynsiders
ShortsTV’s CEO Offers Insights on Serving Gen Swipe Right
How do you best serve the swipe right generation? Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.