Holiday Marketing
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Events
Aligning Brands With Key Cultural Moments: Considerations for Marketers
When deciding whether to align your brand with a key cultural moment, whether a forthcoming holiday or a tentpole event, determining the right audience and product fit can make or break consumer response.
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Data & Analytics
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
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Social
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on–and prepare for–an increase in social media traffic during the holidays.
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Email
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Data & Analytics
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
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Acquisition
Four Consumer Shopping Trends Shaping Holiday Marketing Strategies
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
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Engage & Convert
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
