Data & Analytics
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Data & Analytics
Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
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Data & Analytics
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Data & Analytics
How Businesses Can Update the Public on the Progress of Their DEI Programs
How businesses can approach and communicate their DEI commitments.
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Data & Analytics
The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
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Data & Analytics
Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
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Data & Analytics
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
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Data & Analytics
Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
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Data & Analytics
Stop & Shop’s Ecommerce-Focused First-Party Data Strategy
Lessons learned from Stop & Shop’s early-adopter approach.
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Data & Analytics
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.