Leadership
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Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
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Agencies
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
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ROI | Metrics
CMO Corner: On the Convergence of PR and Marketing
Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
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Data & Analytics
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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Data Driven ROI
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
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Acquisition
7 Behaviors of the Growth Leader
C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors. -
Agencies
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar?
Take some lessons from our Military personnel.
