Influencer Marketing Campaigns

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  Engagement

  Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial

  How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

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  Demand Gen

  Five Tips for Getting More ROI From Influencers

  With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

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  Acquisition

  Four Key Steps to Successful Influencer Marketing

  Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

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  Digital

  Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

  Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

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  Acquisition

  Move Over Celebs, Consumers Prefer Micro-Influencers

  Micro-influencers may have smaller audiences, but they deliver big results when it
  comes to impacting consumer decisions, according to a new survey.