Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
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Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
Building a B2B Loyalty Program With B2C Tactics
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.
Exclusive B2B Lead Gen Survey
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.
Chief Promo Marketer (2/14/17)
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) More… SPONSORED BY: Powering Past Friction…
Distinguishing Correlation From Causation in Marketing
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes
Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
Brands that Scored a Super Bowl Social Touchdown
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.
CM This Week 2/10/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2017 Brands that Scored a Super Bowl Social Touchdown Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored. More……
Chief Business Marketer (2/9/17)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 9, 2017 Strategies for More Effective Lead Scoring To decrease the length of the sales cycle and increase ROI, it's important to continually fine tune lead scoring models. Learn how you can optimize campaign performance. More… SPONSORED…