Brand Activation
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Acquisition
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015. -
Acquisition
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us. -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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Acquisition
Avocados From Mexico Partners with Complementary Brands for Football Fandom
AFM is kicking off the fall season in-store displays featuring promotions
designed to elevate engagement, expand usage and increase basket size. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?” -
Acquisition
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic. -
Acquisition
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip. -
Acquisition
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution. -
Acquisition
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales.
