Holiday Shopping

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  Data & Analytics

  Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early

  Findings, consumer expectations and concerns about the holiday shopping season.

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  Acquisition

  Four Consumer Shopping Trends Shaping Holiday Marketing Strategies

  New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

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  Acquisition

  Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season

  With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

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  Agencies

  3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers

  Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.