Dignity Health's Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2017 When a Controversy Arises, Should Your Brand Jump In? Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say…

To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.

AI Helps JP Morgan Chase Boost Customer Engagement

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 27, 2017 Want a Ride in a 1936 Riley Kestrel? Budweiser says YES! To introduce its 1933 Repeal Reserve lager, Bud and Lyft planed a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 26, 2017 Video Helps HCSS Improve Sales Cycle A video marketing strategy has helped construction software provider HCSS increase engagement with prospects and shorten sales cycles. More… SPONSORED BY: Gain Access to a Strong & Diverse Universe of Responsive Readers & Attendees Contact…

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center

Here are the three social media platforms you should focus on to improve B2B lead generation.

A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.