PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The

(Promo) The use of mobile devices as part of integrated marketing programs is on the rise, driven by the increasing penetration of cell phones in the U.S.

Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers' offers and printable coupons to newly designed CBS station Web sites as part of its "Always On" digital media initiative.

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising...

PEARL RIVER, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--Traffix, Inc. (NASDAQ: TRFX - News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).

The use of mobile devices as one component in an integrated marketing program is on the rise, driven by the increasing penetration of cell phones in the U.S. There are about 190 million U.S. mobile phone subscribers and 98% of those wireless devices are ...

Forty two percent of American homes have broadband access to the Internet, a 16% increase from the beginning of the year, according to a report from Nielsen//NetRatings that somewhat contradicts an earlier report from The Pew Internet & American Life Project.

Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne ...

B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.