Search Results for: content marketing

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement.

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.