Marketing Budgets Archives

INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months

The results of Chief Marketer’s latest Pulse Survey.

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Data Driven ROI

Solutions for Marketers Using a Zero-Based Budgeting Approach

Nielsen looks at the challenges and opportunities of zero-based budgeting.

Acquisition

P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

Agencies

15 Ways to Trim Marketing Budgets

Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.

3 Ways to Squeeze More From Your Budget

Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.