Customer Experience
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Digital
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
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Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
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MarTech
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
Pain points and potential solutions marketers can implement to improve the customer service experience.
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MarTech
Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
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Data & Analytics
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
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Data Driven ROI
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection.
