Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 25, 2017 Self-Checkout Hurts Impulse Buys so Hershey Innovates Digitally At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout. More…   SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000 leading…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 24, 2017 10 Tips for Creating B2B Copy that Connects Do your words really capture prospects’ attention? At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing. More… SPONSORED BY: The Marketing Technology Conference of…

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2017 Majority of Marketers Unsatisfied With Attribution: Report Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA. More… SPONSORED BY: Fill your Sales Pipeline with Powerful & Qualified Leads.…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 22, 2017 Shopping Around the Clock Thanks to the proliferation of tech and the fast-paced world consumers live in, shopper marketing are making significant changes to accommodate the changing needs of consumers with a new playbook. This is the second in Chief Marketer's…

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 18, 2017 13 Insights from Marketers: Pixar, Microsoft, Southwest Airlines These insights from marketers cross viral share, customer voice and the user journey. It's a peek inside the brains of those you don't often hear from.  More…   SPONSORED BY: The Marketing…