Search Results for: content marketing
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Acquisition
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership. -
Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.Tagged in: -
Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor.Tagged in: -
Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.Tagged in: -
Facts & Figures
B2B Marketers Need to Improve Website Engagement: Forrester
B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester. -
Events
Scavenger Hunt Helps Johnson & Johnson Open Eyes
A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.Tagged in: -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.Tagged in: -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.Tagged in: