Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 11, 2017 Instagram Influencers Far Outpace Brand-Owned Posts A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning. More… SPONSORED BY: The Marketing Technology Conference of the Year Join 1,000…
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Tapping Into the Educational Power of Webinars As Iron Mountain discovered, webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell. More……
Check out Chief Marketer's top 10 B2B and martech articles for July.
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 8, 2017 T-Mobile’s CMO on Going Deep with the Home Run Derby After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal. More… SPONSORED BY: Join…
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials: