Facts & Figures

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  Data & Analytics

  2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

  Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs.

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  Data & Analytics

  Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

  The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.

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  Facts & Figures

  INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

  Our infographic featuring the results of the latest CM Pulse survey on staffing.

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  Data & Analytics

  Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey

  The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

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  MarTech

  Brands Need to Consider Martech Investments Wisely: Report

  Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
  in the next 12 months. How do you decide what purchases make the most sense?

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  Facts & Figures

  CCPA: 3 Tips to Get Ready for Compliance

  Non-compliance will become pricey: when enforcement actions begin
  on July 1, 2020, civil penalties could be $2,500 per violation.

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  Data Driven ROI

  7 Digital Marketing Trends to Consider for 2020

  What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
  more content, more video and more of what will get consumers engaged with your brand.

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  Data & Analytics

  Don’t Let AI Bias Derail Your Marketing Efforts

  The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

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  Demand Gen

  Six Tips for Using ABM to Complement Your Demand Gen Strategy

  Eighty-five percent of marketers report a higher ROI with ABM over other
  marketing initiatives. When driven by strong data, the rewards can be huge.

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  Direct Marketing | Print

  Why Martech Investments Aren’t Optimized: Infographic

  Over half of marketers will increase their martech spending next year, but many still aren’t
  optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.