Direct Marketing

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  Direct Marketing | Print

  Direct Mail Improves Multichannel Mix: Report

  Direct mail ROI goes up by nearly 63 percent when the tactic is used as
  part of an integrated marketing campaign, according to new research.

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  Facts & Figures

  3 Ideas for Optimizing Inbound Phone Calls

  Consumers are using digital channels more than ever,
  but they haven’t hung up the telephone completely just yet.

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  Profiles & Campaigns

  Search Helps Arbor Grow Senior Living Populations

  An integrated marketing strategy powered by search is helping
  The Arbor Company connect with seniors and their caregivers.

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  Direct Marketing | Print

  Direct Mail Helps EyeMed Get Seen By Prospects

  EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

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  Direct Marketing | Print

  Direct Mail Is About Data, Not Being Pretty

  Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

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  Direct Marketing | Print

  Making Direct Mail Work Harder: Three Tips

  Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

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  Email

  Reengaging Email Subscribers: Tips From the United Nations Foundation

  Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

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  Email

  Tips from Grammarly on Creating a Flagship Email Product

  Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

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  Agencies

  PURLs Engage Nationwide and Yodle Direct Mail Recipients

  Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

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  Agencies

  Chief Marketer Listline April 22

  Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.