Marketing Attribution
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Technology
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
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Data Driven ROI
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
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Digital
Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
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Digital
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
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Digital
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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Data & Analytics
Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
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Digital
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
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Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy.
