Search Results for: data

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.

High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.

Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind.

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement.

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.