This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 15, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More……

To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 14, 2016 4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings) Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding. More… SPONSORED BY: Connecting marketers + agencies to…

Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.