Sponsorships Archives - Chief Marketer

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Acquisition

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.

Acquisition

Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem.

Events

Woodstock 50 Cancelled by Investors

Brands looking to spend their festival marketing dollars at
Woodstock 50 this summer will need to invest elsewhere.

Acquisition

Lowe’s Scores Massive Deal with the NFL

Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer.

Acquisition

3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement

Want to prevent your one-time branding moments from becoming flashes in the pan?
Try on these three techniques that continuously put your product top of mind.