MarTech
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AI
4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.
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Technology
Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
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Technology
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Technology
Topic Authority Rules SEO—Here’s How You Build It
How to think about topic authority in SEO, the most important rankings factor of 2024.
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MarTech
4 Questions to Ensure Your MarTech Stack Delivers
If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.
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Digital
Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google
Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.
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Data Driven ROI
Trends in Evaluating and Measuring Brand Reputation
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
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Technology
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
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Email
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
